Alison Is at a Workshop Where a Presenter Is Attempting

question 561

Multiple Choice

Alison is at a workshop where a presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment. After carefully considering the presenter's arguments, Alison finds this person's ideas sound and compelling and decides to invest. This example best demonstrates

• A)the peripheral route to persuasion
• B)the norm of reciprocity
• C)the central route to persuasion
• D)the door-in-the-face technique

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