In 1965,Fred Smith Wrote a Management Class Paper Proposing Reliable

question 36

Multiple Choice

In 1965,Fred Smith wrote a management class paper proposing reliable overnight delivery service.His professor gave him a C,because "the concept is interesting and well-formed,but in order to earn better than a C,[it] must be feasible." Smith ignored his professor's statement and founded Federal Express (FedEx) ,a company that is now worth more than $3 billion.Smith's professor wanted him to stick to business solutions that were proven,not come up with something "outside the box." In other words,Smith's professor was relying on a/an

• A) mental set.
• B) deductive approach.
• C) inductive approach.
• D) litmus test.

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