Blythe Is Afraid of Cats,because She Was Bitten by One

question 17

Multiple Choice

Blythe is afraid of cats,because she was bitten by one when she was younger,but she has just begun dating someone who owns a cat,so she wants to conquer her fear.She chooses a counsellor who utilizes animals in therapy,and when she and Dr.Ramirez decide she is ready,he brings a cat into the therapy room.While Dr.Ramirez ___________,he and Blythe ____________.

• A) forces Blythe to hold the cat;use free association to deal with Blythe's fear
• B) blocks the door so Blythe can't leave;use countertransference to help Blythe deal with the cat's presence
• C) exposes Blythe to the feared stimulus;use response prevention to avoid a reoccurrence of the operant avoidance response
• D) exposes Blythe to the feared stimulus;focus on Blythe's verbalized transference onto Dr.Ramirez

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Definitions:

Line Extension

The introduction of additional items in the same product category under the same brand name, often in different flavors, forms, colors, sizes, or types.

Brand Extension

The strategy of using an existing brand name to launch a new or modified product in a different product category or market segment.

Brand Dilution

The weakening of a brand's power or value due to overextension, overexposure, or poor management decisions.

Brand Extension

A marketing strategy where a company uses an existing brand name to introduce a new product or category to the market, leveraging the existing brand's equity.