Examlex
While considering behaviour from an evolutionary perspective, it is important to avoid fallacies such as _______.
Message Source
The originator of a communication or information that is being conveyed to an audience.
Match-up Hypothesis
The theory suggesting that the effectiveness of an endorsement depends on the compatibility between the endorser and the product or brand being endorsed.
Star Power
The influence or attractiveness a celebrity has, which is often used in marketing and endorsements to attract customers.
Holmes on Homes
A Canadian television series featuring Mike Holmes, in which he and his team repair or remodel homes that were poorly serviced by previous contractors.
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