Part of Systematic Desensitization Is Creating A(n) ________________, in Which

question 27

Multiple Choice

Part of systematic desensitization is creating a(n) ________________, in which 10 to 15 scenes are arranged in roughly equal steps from low-anxiety to high-anxiety.

• A)extinction list
• B)emotional cross-reference
• C)stimulus hierarchy
• D)new CS

---

Definitions:

Brand Image

The perception of a brand in consumers' minds, constructed by branding efforts, media, and consumer experiences, reflecting the brand's identity, values, and promise.

Co-Branding Strategy

A partnership between two or more brands to jointly market a product or service, leveraging the strengths of each to reach a broader audience.

Brand Equity

The value and strength of a brand that is determined by consumer perception, recognition, and loyalty, which ultimately influences a brand's ability to generate financial performance.

Product Development

The process of conceptualizing, designing, and creating a new product to be offered to the market.