The Central Route to Persuasion Has Been Found to Be

question 84

Multiple Choice

The central route to persuasion has been found to be the most effective for people who:

• A) rely more heavily on communicator's attractiveness and similarity.
• B) score high on measures of social loafing.
• C) have a high need for cognition.
• D) are more prone to cognitive dissonance.

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Definitions:

SWOT Analysis

A strategic planning tool that stands for strengths, weaknesses, opportunities, and threats, used to identify and analyze the internal and external factors that can impact a project or business venture.

Competitive Advantages

The conditions or attributes that allow a company to produce goods or services better or more cheaply than its rivals, leading to a market advantage.

Situation Assessment

The process of evaluating the current state of an environment or situation to make informed decisions.

Value Chain

Refers to the full range of activities that businesses go through to bring a product or service from conception to delivery and beyond.