Alison Is at a Workshop Where a Presenter Is Attempting

question 87

Multiple Choice

Alison is at a workshop where a presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment.After carefully considering the presenter's arguments,Alison finds this person's idea sound and compelling and decides to invest.This example best demonstrates the:

• A) peripheral route to persuasion.
• B) norm of reciprocity.
• C) central route to persuasion.
• D) foot-in-the-door technique.

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Definitions:

Primary Data

Data collected first-hand for a specific research purpose, directly from the source, to answer a particular question or problem.

Primary Data

Data that is collected firsthand for a specific research purpose, through methods like surveys or experiments.

External Data

Information sourced from outside the organization, used for analysis, benchmarking, or decision-making processes.

Mass Customization

A production technique that allows for personalization or tailoring of products to individual customers' preferences while maintaining the efficiency of mass production.