The Central Route to Persuasion Has Been Found to Be

question 84

Multiple Choice

The central route to persuasion has been found to be the most effective for people who:

• A) rely more heavily on communicator's attractiveness and similarity.
• B) score high on measures of social loafing.
• C) have a high need for cognition.
• D) are more prone to cognitive dissonance.

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Definitions:

Business Plan

A formal written document that outlines the goals, strategies, financial expectations, and market analysis for a business over a specific time period.

Executive Summary

A short, comprehensive synopsis of a business document or proposal, highlighting the key points and conclusions.

Executive Summary

An executive summary is a brief overview of a document's key points, designed to give readers a quick and clear understanding of its content.

Business Model

A conceptual framework that defines how a company creates, delivers, and captures value, in economic, social, cultural, or other contexts.