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Joe has always been motivated by the thought of beating or outperforming others.In jobs,in his recreational basketball league,and even when driving home from work,Joe often wants to be the best and surpass other people.In particular,Joe's motivation appears to stem in large part from his desire to avoid making mistakes and losing,which were things that his father never tolerated when Joe was growing up.Joe's high achievement motivation appears to come from a combination of:
Expected Utility
A theory in economics that quantifies how choices are made when the outcomes are uncertain.
Utility
A measure of satisfaction or pleasure that individuals get from the consumption of goods and services.
Risk Premium
The extra return expected by investors for holding a risky asset over a risk-free one, serving as compensation for the additional risk.
Utils
A hypothetical unit of measurement used to quantify satisfaction or happiness derived from consuming goods or services.
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