According to Drive-Reduction Theory,a Need Refers to

question 353

Multiple Choice

According to drive-reduction theory,a need refers to

• A)a physiological state that usually triggers motivational arousal.
• B)anything that is perceived as having positive or negative value in motivating behavior.
• C)a desire to perform a behavior in order to avoid punishment.
• D)optimal performance resulting from moderate arousal.

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Definitions:

Green Consumers

Individuals who prefer to buy products and services that are environmentally friendly and produced in a sustainable manner.

Immediate Marketing Environment

The external factors including suppliers, distributors, customers, and competitors that directly affect a company's marketing activities.

Cultural Values

The core principles and ideals upon which an entire community exists and functions, influencing beliefs, behaviors, and norms within that society.

Demographics

Statistical data relating to the population and particular groups within it, such as age, gender, income, and education.