Which of the Following Strategies Best Illustrates the Use of Subliminal

question 103

Multiple Choice

Which of the following strategies best illustrates the use of subliminal stimulation?

• A) A department store places flashing red lights near its sale merchandise.
• B) A magazine ad pictures a pack of cigarettes with a beautiful mountain stream in the background.
• C) A church organist plays relaxing background music during a pastor's congregational prayer.
• D) A trim female figure is imperceptibly flashed on the TV screen during an ad for a weight-reduction clinic.

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Definitions:

Cross-Cultural

Pertaining to or comparing two or more different cultures, often to understand cultural influences on behavior, attitudes, and values.

Mate Selection

The process by which individuals choose their partners, influenced by a multitude of factors including biological, cultural, and personal preferences.

Physical Appearance

The way one's body, hair, skin, and overall external looks are observed by others.

Empirical Research

A way of gaining knowledge by means of direct and indirect observation or experience.