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The Tendency to See Complete Letters on a Neon Sign,even

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The tendency to see complete letters on a neon sign,even though some of the bulbs are burned out,illustrates the principle of

Grasp the essentials of effective blogging for business communication.
Learn the principles of viral marketing and conversation marketing.
Know the risks associated with using IM for business communication.
Understand the importance of communication style and format in business emails and blogs.

Definitions:

Variable Costing

This accounting method includes only variable costs - costs that vary with production level - in the calculation of the cost of goods sold.

Unit Product Cost

The total cost associated with creating one unit of product, including materials, labor, and overhead.

Variable Costing

An accounting method where only the variable production costs are allocated to the product, while fixed costs are treated as period costs.

Net Operating Income

The total income from operations of a company before taxes and interest deductions.

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