During a Radio Ad,listeners Are Repeatedly Asked,"What Would Life Be

question 168

Multiple Choice

During a radio ad,listeners are repeatedly asked,"What would life be without Fletchers Ice Cream?" At the end of the ad,the same question is cleverly interrupted immediately after the word "without." At that point,many listeners mentally respond with the words "Fletchers Ice Cream." Their response best illustrates the principle of

• A) closure.
• B) proximity.
• C) interposition.
• D) perceptual adaptation.

---

Definitions:

Subsidiaries

Companies that are controlled by another company, known as the parent company, through ownership of more than half of the voting stock or through other mechanisms of control.

Net Assets

The total assets of a company minus its total liabilities, representing the owners' equity in the company.

Business Combination

Represents a transaction or event where an acquirer obtains control of one or more businesses.

Journal Entry

A record in bookkeeping that logs the debit and credit aspects of a financial transaction.