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Which of the following is true of adolescence today as compared with a century ago?
Sociometrics
involves the quantitative measurement and analysis of individuals’ social relationships and networks.
Opinion Leaders
Individuals who have the ability to influence others' attitudes or behaviors in a specific domain due to their expertise, position, or personal characteristics.
Product Information
Detailed data and specifications about a product that inform potential buyers about its features, benefits, and use.
Guerrilla Marketing
An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
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