Examlex
Which of the following techniques is derived from classical conditioning principles?
Existing Product
A good or service that is currently available in the market and has been introduced to consumers previously.
New Buy
A purchasing situation where a buyer is acquiring a product or service for the first time, requiring significant research and decision-making.
Inexpensive Creative Way
A cost-effective method that employs originality and innovation to achieve a goal or solve a problem.
Buy-Class Situation
Refers to the classification of purchasing situations into categories based on the degree of effort and time invested, such as new buys, straight re-buys, and modified re-buys.
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