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After lab-reared monkeys saw their parents fearfully avoid reaching for food located near a snake,the younger monkeys developed a strong fear of snakes.Their fear best illustrated the impact of
Process Structure
An organization structure that groups jobs and activities that are part of the same processes.
Public Relations
The strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Sales Promotion
A series of marketing strategies aimed at boosting sales or increasing consumer interest in a product or service.
Direct Marketing
A form of advertising where companies communicate directly with customers through various media channels to promote products or services.
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