The Enhancement of a Group's Prevailing Inclinations Through Group Discussion

question 283

Multiple Choice

The enhancement of a group's prevailing inclinations through group discussion is called

• A)group polarization.
• B)social facilitation.
• C)cognitive dissonance.
• D)the chameleon effect.

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Definitions:

Standard Markup Pricing

A pricing method that involves adding a fixed percentage to the cost of goods to determine their selling price.

Bait and Switch

A deceptive marketing practice wherein a company advertises a product at a low price to attract customers, only to persuade them to purchase a more expensive item when they arrive.

Deceptive Pricing

A misleading marketing practice where prices are presented in a way that falsely suggests a bargain, hiding the true costs involved.

Yield Management Pricing

A variable pricing strategy, based on understanding, anticipating, and influencing consumer behavior, to maximize revenue from a fixed, perishable resource.