Magazine Computer Ads Seldom Feature Endorsements from Hollywood Stars or Great

question 133

Multiple Choice

Magazine computer ads seldom feature endorsements from Hollywood stars or great athletes.Instead,they offer detailed information for consumers to develop more positive opinions about the company's products.This advertising strategy best illustrates

• A) peripheral route persuasion.
• B) central route persuasion.
• C) attributions.
• D) cognitive dissonance.

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Definitions:

Family

A primary group of people—usually related by ancestry, marriage, or adoption—who form a cooperative economic unit to care for any offspring (and each other) and who are committed to maintaining the group over time.

Social Expectations

The norms and standards established by society that influence and regulate individuals' behavior, roles, and interactions.

Individuality

The quality or character of being an individual; distinctiveness and uniqueness of an individual in contrast to others within a group.

Elderly

The elderly refers to older individuals, typically those beyond the age of retirement, who are in the later stages of life, often requiring different forms of social and healthcare support.