The Authors of Your Textbook Argue That Public Relations Is

question 16

True/False

The authors of your textbook argue that public relations is part of the broad profession of marketing.

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Definitions:

Bottom Line

The final profit or loss of a business after all expenses have been deducted from the revenues, also used metaphorically to mean the ultimate outcome.

Social Media

Online platforms that allow users to create, share content, and participate in social networking.

Marketers

Professionals who are engaged in promoting and selling products or services, including market research and advertising.

Businesses

Organizations engaged in commercial, industrial, or professional activities with the goal of earning a profit.