Of the Five Broad Categories of Public Relations Jobs,this Category

question 3

Multiple Choice

Of the five broad categories of public relations jobs,this category offers the greatest number and variety of jobs.

• A)corporations
• B)nonprofit organizations and trade associations
• C)governments
• D)public relations agencies
• E)independent public relations consultancies

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Definitions:

Segmentation Variable

A characteristic used to divide a market into distinct segments, such as age, income, preferences, or geographic location.

Trial Close

A sales technique that involves asking a prospective buyer for their opinion or a soft commitment on a product or service before the final close.

Two-way Communication

An exchange of information that involves both parties speaking and listening effectively to ensure mutual understanding.

Prospect's Opinion

The viewpoint or stance of a potential buyer about a product or service, often considered during the sales process to better address their needs or concerns.