A Group Whose Values Have Come into Contact with the Values

question 23

Multiple Choice

A group whose values have come into contact with the values of your organization,but which has not realized it is known as ________.

• A)a primary public
• B)an intervening public
• C)a latent public
• D)an aware public
• E)a secondary public

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Definitions:

Family Branding

A marketing strategy where a group of related products is marketed under a single brand name.

Instrumental Conditioning

A form of learning where an individual's behavior is modified by its consequences; also known as operant conditioning.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Rewards and Punishments

Incentives and consequences used to reinforce desired behavior and discourage unwanted behavior, respectively.