The Research Technique That Determines Whether an Organization's Communications Are

question 19

Multiple Choice

The research technique that determines whether an organization's communications are consistent with its stated goals and objectives is known as ________.

• A)goals analysis
• B)focus groups
• C)a communication audit
• D)problem/opportunity identification
• E)the Potter Box

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Definitions:

Demand Curve

A graph representing the relationship between the quantity of a good that consumers are willing and able to purchase and its price.

Supply Curve

A graphical representation showing the relationship between the price of a good and the quantity of that good that suppliers are willing to produce and sell.

Nike

A global corporation specializing in the design, development, and worldwide marketing of footwear, apparel, equipment, and accessory products.

Adidas

A global sports footwear and apparel manufacturer known for its innovation and association with athletics and leisure wear.