According to the Institute for Public Relations,a Good Objective ________

question 2

Multiple Choice

According to the Institute for Public Relations,a good objective ________.

• A)describes a specific public relations action
• B)refers to "ends," not "means"
• C)is a general statement of anticipated results
• D)is inexpensive
• E)specifies only one target audience

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Definitions:

Paid-In Capital

Section of stockholders’ equity representing what stockholders have invested into the corporation.

Retained Earnings

Retained earnings represent the cumulative amount of net income retained in the company rather than distributed to shareholders as dividends.

Dividends Payable

A financial accounting term referring to the declared dividends to be paid to a corporation's shareholders out of current or retained earnings.