How Do Changes in Technology Affect the Practice of Values-Driven

question 19

Essay

How do changes in technology affect the practice of values-driven public relations?

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Definitions:

Fair Value

An estimated market price for an asset or liability, reflecting what both parties in a transaction are willing to exchange based on current market conditions.

Fair Value

The cost that would be incurred to transfer a liability or the revenue expected from selling an asset, during a structured exchange among participants in the market, at the point of measurement.

Consolidated Financial Statements

Financial statements that integrate all assets, liabilities, equity, income, expenses, and cash flows of a parent company and its subsidiaries into one document.

Goodwill

An intangible asset that arises when a company acquires another company for a price higher than the fair value of its net identifiable assets and liabilities.