Northern Illinois University's Successful Crisis Communications Response to a Deadly

question 15

Multiple Choice

Northern Illinois University's successful crisis communications response to a deadly on-campus shooting in 2008 is credited to _____.

• A)a policy of transparency
• B)research into the earlier Virginia Tech shootings
• C)an increase in computer server capacity
• D)All of the above.
• E)None of the above.

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Definitions:

Consumer Behavior

The study of how individuals make decisions to spend their resources on consumption-related items.

Marginal Utility

The boost in satisfaction from the consumption of an additional item of a good or service.

Total Utility

The overall satisfaction or pleasure a consumer derives from consuming a certain quantity of goods or services.

Marginal Utility

The extra fulfillment or advantage a person gains by consuming an additional unit of a product or service.