The Use of Controlled Media to Influence the Actions of Targeted

question 37

Multiple Choice

The use of controlled media to influence the actions of targeted publics is ________.

• A)marketing
• B)public relations
• C)advertising
• D)promotion
• E)IMC

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Definitions:

Effective

The degree to which something is successful in producing a desired result; efficiency.

Open System

A concept where an organization is viewed as an entity that interacts with its external environment, exchanging resources and information.

Resource Inputs

The resources (such as labor, capital, and materials) that are required for the production process or to perform services.

Product Outputs

Product outputs refer to the goods or services produced as a result of a company's manufacturing or service processes.