IMC Is Different from Mass Marketing Because ________

question 8

Multiple Choice

IMC is different from mass marketing because ________.

• A)IMC targets mass audiences using databases
• B)mass marketing favors the use of new media
• C)IMC practitioners emphasize customer-preferred media
• D)A and B
• E)A and C

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Definitions:

Descent

The lineal lineage or ancestry from ancestors, often used in reference to the transmission of cultural or genetic inheritance.

Kinship System

The network of social relationships that form an important part of the cultures of most societies, often based on blood relations, marriage, or adoption.

Fewest Number

The smallest quantity or count in a set or group of objects, people, or entities.

Genetically Close

Describing organisms or individuals that share a high degree of genetic similarity, often implying close kinship or common ancestry.