A Key to a Successful IMC Campaign Is ________

question 35

Multiple Choice

A key to a successful IMC campaign is ________.

• A)the use of advertising messages
• B)the use of public relations techniques
• C)direct mail
• D)sending one clear message
• E)free balloons for the kids

---

Definitions:

Dividend Yield Ratio

A financial metric that measures the dividend per share a company pays out to its shareholders relative to its share price, indicating the income return on the investment.

Dividend Yield Ratio

A financial ratio indicating how much a company pays out in dividends each year relative to its share price.

Acid-test Ratio

A liquidity ratio that measures a company's ability to pay off its current liabilities with its quick assets (cash, marketable securities, and accounts receivable).

Debt-to-equity Ratio

A financial indicator showing how much of a company's assets are financed by debt compared to shareholders' equity.