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The Process of Seeing If an Organization Is Ready for an IMC

question 22

Multiple Choice

The process of seeing if an organization is ready for an IMC campaign is called ________.


Definitions:

Gender

A social construct that encompasses a range of behaviors, identities, and roles associated with being male, female, or non-binary.

Biological Basis

The underlying genetic, neurological, or physiological factors that influence an individual's behavior, traits, or conditions.

Sexual Orientation

The inherent or enduring emotional, romantic, or sexual attraction a person feels toward others, including heterosexuality, homosexuality, and bisexuality.

Sexual Identity

A person's identification with, or sense of belonging to, a particular gender or sexual orientation.

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