Why and How Are Databases Essential to Consumer-Focused Marketing

question 19

Essay

Why and how are databases essential to consumer-focused marketing?

---

Definitions:

Outstanding Checks

Checks that have been written and recorded in accounting but have not yet been cashed or cleared by the bank.

Bank Reconciliation

The process of matching and comparing figures from accounting records against those shown on a bank statement to ensure accuracy and consistency in financial records.

Outstanding Checks

Outstanding checks are checks that have been written and recorded in the payor's ledger but have not yet been cashed or cleared by the bank.

Deposits In Transit

Bank deposits that have been made but not yet credited to the business's bank account, typically appearing on a bank reconciliation statement.