Examlex
Industry performance benchmark studies typically provide:
Usage Rate
The frequency or intensity with which a consumer uses a product or service, influencing their value as customers.
Behavioral
Pertaining to the actions or reactions of persons or animals in response to external or internal stimuli.
Organizational Markets
Organizational markets involve the sale of goods and services between businesses or entities, as opposed to consumer markets which target individual consumers.
Prospects
Potential customers or clients who have expressed interest in a company's products or services or are deemed likely to do so.
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