Examlex
Explain Phase 2 of the SDLC: Do an analysis of the system.
Psychographic Segmentation
The division of a market into segments based on consumer psychology, including their lifestyle, values, attitudes, and personality.
Geodemographic Segmentation
A marketing tool that combines geography with demographic information to categorize consumers into specific groups for targeted marketing.
Loyalty Segmentation
The process of dividing a customer base into groups based on the degree of loyalty they exhibit towards a brand or product.
Micromarketing
A marketing strategy focused on a small group of highly targeted customers, tailoring products and marketing messages to their specific needs and preferences.
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