_________ Is a Kind of Spyware That Tracks Web Surfing

question 60

Short Answer

_________ is a kind of spyware that tracks web surfing and online buying so that marketers can send users targeted and solicited pop-up and other ads.

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Definitions:

Co-Creation

The collaborative process between companies and customers to create value or develop new products, services, or experiences together.

Linking Value

The benefit that arises from a product or service's ability to connect the customer with others, enhancing social or professional networks.

Symbolic Value

The significance that a product or brand holds, going beyond its functional utility, often associated with certain ideologies, status, or personal identity.