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Bait and Switch
A deceptive marketing practice wherein a company advertises a product at a low price to attract customers, only to persuade them to purchase a more expensive item when they arrive.
Deceptive Pricing
A misleading marketing practice where prices are presented in a way that falsely suggests a bargain, hiding the true costs involved.
Yield Management Pricing
A variable pricing strategy, based on understanding, anticipating, and influencing consumer behavior, to maximize revenue from a fixed, perishable resource.
Uniform Delivered Pricing
A pricing strategy where a company charges the same price to deliver a product anywhere in a specific geographical area.
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