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Differential process theory asserts that
Product Development Activities
A series of steps that include the conceptualization, design, development, and marketing of newly created or newly rebranded goods or services.
SWOT Analysis
A strategic planning tool used to identify and assess an organization's Strengths, Weaknesses, Opportunities, and Threats.
Strategic Role
The function and importance of a particular activity or entity within the broader context of achieving long-term objectives.
Product Portfolio
The collection of all products or services offered by a company, considered especially in terms of their relative competitive positions and market appeal.
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