Even If a Test Is Reliable and Valid, It Should

question 38

Multiple Choice

Even if a test is reliable and valid, it should not be used unless it has

• A)incremental validity.
• B)utility.
• C)a high cutting score.
• D)content validity.

Understand the principles of effective web page design for online marketing, including the eight-second rule.

Recognize various internet-enabled technologies and their roles in marketing communication.

Identify and explain the benefits of customization in online environments.

Understand the types of communication capabilities enabled by internet technologies.

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Definitions:

Invested Assets

Items acquired or bought with the intention of earning income or profit.

Profit Margin

A financial metric displaying the percentage of revenue that remains as profit after all expenses have been deducted.

Operating Expenses

Costs related to the day-to-day operations of a business, excluding the cost of goods sold, such as rent, utilities, and payroll.

Cost Of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including the cost of the materials and labor directly used to create the good.