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Exner's 2007 Revision of the Rorschach

question 61

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Exner's 2007 revision of the Rorschach


Definitions:

Multi-Attribute Attitude Models

Psychological models used to predict consumer attitudes and behaviors by analyzing specific beliefs related to several attributes of a product or service.

Fishbein Model

A model in psychology that predicts behaviors based on the strength and evaluation of beliefs about the behavior's outcome, integrating attitudes and norms.

Salient Beliefs

Prominent or most noticeable beliefs held by an individual which strongly influence attitudes and behavior.

Importance Weights

Values assigned to variables or criteria to reflect their relative significance or contribution in a decision-making process, analysis, or model.

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