Professor Benvolio's Personality Course Emphasizes the Importance of Gordon Allport's

question 111

Multiple Choice

Professor Benvolio's personality course emphasizes the importance of Gordon Allport's contributions to the field of psychology. Prof. Benvolio would be most likely to agree that:

• A) most individuals have five to ten central traits that reflect a characteristic way of behaving, dealing with others, and reacting to new situations.
• B) people fail to understand the power of culture on behaviour, and so they attribute another person's mysterious actions to the individual's personality rather than to cultural norms.
• C) repression occurs when a threatening idea, memory, or emotion is blocked from an individual's conscious awareness.
• D) the price of free will is often anxiety and despair, which is why many people try to escape from freedom into narrow certainties.

Comprehend the impact of product variety on consumer satisfaction.

Understand the effects of environmental factors such as crowding on shopping behavior.

Recognize ethnographic research methods in understanding consumer behavior towards products.

Understand the development and significance of brand identities in the post-World War II era.

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Definitions:

External Cost

Costs that are not borne by the producer or consumer, but by a third party or the environment, such as pollution.

Air Conditioning

A system for controlling the humidity, ventilation, and temperature in a building or vehicle to provide a comfortable indoor environment.

Public Good

A public good refers to a product or service offered to every member of a society for free, regardless of profit, by either governmental entities or private individuals or groups.

Police Protection

A mechanism of public security provided by governmental police forces aiming to maintain order, enforce the law, and prevent and investigate crime.