The Rationale That Formed the Basis for David McClelland's Use

question 174

Multiple Choice

The rationale that formed the basis for David McClelland's use of the Thematic Apperception Test to study the need for achievement was that people would:

• A) choose career paths that were consistent with their underlying motivations.
• B) respond most quickly to motives that they agreed with.
• C) answer direct questions honestly and accurately.
• D) project their motives into their responses.

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Definitions:

Public Health Messages

Communications designed to inform and influence individual behaviors and attitudes towards a healthier community, often focusing on disease prevention and health promotion.

Sleeper Effect

A delayed impact of a message that occurs when an initially discounted message becomes effective, as we forget its source or its context.

Trustworthy

describes a person or entity that can be relied on as honest or truthful.

One-sided Messages

Persuasive messages that present only one perspective or aspect of an argument, often used when the audience is already in agreement or unaware of opposing viewpoints.