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In Chapter 4 (The Brain: Source of Mind and Self), we learned that the cerebellum, which was once considered just a motor centre, also plays a part in higher cognitive tasks. Using the information from the rabbit eye blink study in Chapter 10 (Memory?), explain how the cerebellum plays a role in memory. What kind of memory seems to involve the cerebellum? Analyze the conditioning procedure (Chapter 7: Learning and Conditioning) that Richard Thompson used in order to test his hypothesis.
Franchise
A system in which entrepreneurs purchase the rights to open and run a business from a larger corporation.
Personal Brand
The unique combination of skills, experiences, and personality that one actively communicates to the world, particularly in professional contexts.
Independence
The state or quality of being self-reliant and free from outside control or not depending on another's authority, support, or resources.
New Career
The beginning or pursuit of a different job path or professional direction.
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