Dawn and Erin Can't Figure Out How They Can Fit

question 237

Multiple Choice

Dawn and Erin can't figure out how they can fit two lofts, a futon, a computer, and a refrigerator into their small dorm room! Just when it seems hopeless, Erin says, "Aha. I've got it!" and begins moving the items. Erin's sudden revelation is most likely due to:

• A) clues that triggered nonconscious processing about the room arrangement followed by conscious awareness of the solution.
• B) subconscious processing and automatic routines that she has learned so that she can perform them without thinking.
• C) beginning the task in a state of mindlessness but then directing her conscious thinking to the task at hand.
• D) simplifying the process by imagining a prototype of a college dorm room and then making a decision based on the prototype.

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Definitions:

Segmentation Attractiveness

This refers to the appeal of a specific market segment to a company, based on factors like size, profitability, and accessibility.

Perceptual Map

A visual representation of how consumers perceive a brand, product, or service in relation to competitors, typically based on important attributes.

Dimensions Determined

Specific measurable attributes or aspects that define the characteristics of a product, service, or problem.

Positioning Criteria

Factors or attributes used by marketers to establish a product's image and identity in the minds of the target market relative to competitors.