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What Is the Most Effective Strategy to Reduce Prejudice and Us-Them

question 62

Multiple Choice

What is the most effective strategy to reduce prejudice and us-them thinking?


Definitions:

Central Route Persuasion

A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or aspects unrelated to the argument or content, such as the speaker's attractiveness or charisma.

Central Route Persuasion

A method of persuasion that involves deeply engaging someone with a logical argument that leads to a change in beliefs or attitudes.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues, such as attractiveness or celebrity endorsement, rather than logical argumentation.

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