________ Is the Ability to Perceive and Respond to Messages

question 88

Multiple Choice

________ is the ability to perceive and respond to messages that are below the absolute threshold.

• A) ESP
• B) Selective attention
• C) Primacy
• D) Subliminal perception

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Definitions:

Consumer Decision-making

The process by which consumers identify their needs, gather information, evaluate alternatives, and make the purchase decision; a crucial aspect of marketing and sales strategies.

Steps

Sequence of actions or procedures followed to achieve a particular end.

Straight Rebuy

A routine purchasing decision in which a business reorders a product or service without any modifications or consideration of new options.

Contract Negotiations

The process of discussing terms and reaching an agreement in a contract, often involving matters such as price, delivery, and terms of service between two or more parties.