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Facts and statistics can be boring, so effective speakers use ____________ to breathe life into their speeches by personalizing them and giving a "face" to the facts and statistics they have used.
Cost of Equity
The theoretical payment a company offers to its shareholders as compensation for the risk they assume by investing their funds.
Equity Investors
Individuals or entities that invest money into a company in exchange for ownership shares, hoping to gain returns through future profits or stock appreciation.
Investment
The allocation of resources, such as capital or time, in expectation of future returns, typically in the form of income or profit.
Flotation Cost
The total costs incurred by a company in offering new shares of stock, which may include underwriting, legal, and registration fees.
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