Examlex
People who live in poverty or in rural areas where access to Internet and/or technology is limited may be disadvantaged by the difficulty they face in accessing information through the media.
Website Stickiness
A measure of a website's ability to keep visitors engaged and encourage them to visit multiple pages or return to the site frequently.
Online Consumers
The subsegment of all Internet users who employ this technology to research products and services and make purchases.
General Population
The total group of individuals in a specific area or country, often referred to in the context of market research or demographic studies.
Online Consumers
Individuals who purchase goods or services over the internet, engaging in e-commerce transactions.
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