What Formally Is the Scale Level of a Likert Scale

question 4

Multiple Choice

What formally is the scale level of a Likert scale?

• A)Nominal.
• B)Ordinal.
• C)Interval.
• D)Ratio.

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Definitions:

Marketing Messages

Communications designed to influence consumer behavior and perceptions about a product, service, or brand.

Sales Messages

Communications aimed at persuading potential customers to buy a product or service.

New Brands

Companies or products recently introduced to the market, seeking to establish a unique identity and market position.

AIDA Model

A marketing framework that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or sales.