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A Quasi-Experimental Design measures true cause-and-effect relationships.
Buy-Class Situation
Refers to the classification of purchasing situations into categories based on the degree of effort and time invested, such as new buys, straight re-buys, and modified re-buys.
Buying Center Tendencies
Patterns or habitual behaviors of a buying center, which is a group of individuals within an organization that make decisions about significant purchases.
Minor Modification
Small adjustments or changes made to a product or service to enhance its appeal or functionality without overhauling its core attributes.
Buy Classes
Consist of three types of organizational buying situations: straight rebuy, new buy, and modified rebuy.
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