In an Investigation on the Relationship Between Customer Satisfaction and Loyalty

question 6

True/False

In an investigation on the relationship between customer satisfaction and loyalty among customers of a supermarket,the 'unit of analysis' is the supermarket.

---

Definitions:

Marginal Utility

The extra contentment or usefulness experienced by consuming one more unit of a good or service.

Utility Maximization

The process by which individuals allocate their resources to maximize their satisfaction or utility.

Marginal Utility

The added gratification or usefulness experienced by a buyer when they consume an additional unit of a good or service.

Utility Maximization

The economic principle that individuals or firms strive to get the greatest satisfaction or benefit from their available resources.