If a Bank Manager Wants to Analyze the Relationship Between

question 3

True/False

If a bank manager wants to analyze the relationship between interest rates and bank deposit patterns of clients,a 'field study' is the most suitable method of investigation.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

"Place"

One of the four Ps in the marketing mix, referring to the location where a product or service is marketed or made available to consumers.

Existing Products

Existing products are items that are already available in the market and not newly launched.