Hildy Is a Sales Representative for the Hipner Company

question 28

Multiple Choice

Hildy is a sales representative for the Hipner Company.In her job,she frequently relies on the marketing department to provide her with information and materials.When using customer satisfaction to judge the success of their company,Hipner's managers should:

• A)ignore Hildy's satisfaction,since she is an employee rather than a customer.
• B)take Hildy's satisfaction into account,because customers can be internal as well as external.
• C)consider Hildy's satisfaction,but place less emphasis on it than on the satisfaction of a stockholder,since she is an external customer.
• D)only consider Hildy's satisfaction if she has worked in the same job for at least 2 years.

Recognize the importance of consumer needs and wants in the marketing process.

Understand the components of the marketing mix (4 Ps) and their role in marketing strategies.

Distinguish between different types of marketing (B2B, B2C, C2C).

Appreciate the role of supply chain management and relationship orientation in marketing.

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Definitions:

MAOA Gene Expression

The process by which the MAOA gene produces its enzyme, monoamine oxidase A, which plays a critical role in controlling neurotransmitter levels in the brain.

Engage in Aggression

The act of initiating hostile or violent behavior with the intention to harm or intimidate another.

Hindsight Bias

The tendency to believe, after an event has occurred, that one would have predicted or expected the outcome, often referred to as the "I knew it all along" phenomenon.

Intent to Hurt

A conscious desire or determination to harm others, either physically or psychologically.